Mission
To think outside the bowl with innovative formulas, exceptional ingredients, and heartfelt customer support.
* Check out our Zero carb diet for diabetic cats
Driven by our passion for pets and commitment to their well-being, we lead with our heart for pets and their parents.
Our goal is to reflect this level of care every day with our customers, but also internally within our team. Empathy guides our interactions, shaping how we listen, understand, and help people feel valued and heard.
We nurture a culture of curiosity, where we inspire everyone to ask questions, explore innovative ideas, and take thoughtful steps to advance pet health. We create a workplace where every individual feels proud and respected as a part of our team.
Every question about our pet food or your pet’s health is met with attentive care and expertise.
Because of our customer-first mindset, we stand on delivering quality service to each pet and their parents. Our team offers thorough and compassionate guidance to ensure you are informed and confident. We understand pets are members of the family and we cherish them as such.
We believe in full transparency. That’s why our formulas contain only meat proteins, low to no starch, and no fillers.
Owning and operating our own factory, we control the manufacturing process from start to finish. No hidden details – just honest information – so you can be confident your pet is eating what’s best for them.
Joined by the common belief that nature provides the healthiest options for pets, we formulate according to these wilderness principles. We have over 30 years of research, scientific knowledge, and hands-on experience to guide pet owners on a lifetime journey of health for their beloved pets. We translate this belief into everything we create to support healthier, happier pets.
To think outside the bowl with innovative formulas, exceptional ingredients, and heartfelt customer support.
To inspire a new era in pet care where prevention leads the way.
Unwavering quality, full transparency, and a commitment to pets’ well-being.
Chief Pawperating Officer
Chief Treat Officer
Chief Purrduct Officer
Chief Napping Officer
Chief Snuggle Strategist
Chief Zoomie Officer
Director of Hoof and Safety
Treat Acquisition Director
Meownager of Mischief
Barketing Managers
Senior Recruiter
Senior Pawject Manager
Head of Security
Fur-nancial Analyst
Event Kickoff Assistant
Bark & Order Specialist
Snack Quality Analyst
Kibble Coordinator
Purrchasing Coordinator
Tail-End Developer
Tail Wagging Technicians
Flight Risk Analyst
Fetch Specialist
Pawsitive Engagement Specialist
Pawblic Relations Specialist
Social Media Wooficial